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Strategy Essentials track

Diagnose a situation, make real trade-offs, and decide well under uncertainty.

4 steps7 books3 course shelvesFor founders, executives and strategists

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Start here

Two clear accounts of what strategy is and what separates a real strategy from a wish list.

Playing to Win

A.G. Lafley & Roger L. Martin

A. G. Lafley and Roger Martin set out a way of treating strategy as a series of integrated choices: what winning looks like, where to play, how to win, which capabilities are needed and what management systems support them. Drawn partly from Lafley's time at Procter & Gamble.

Build the skills

Frameworks for finding space to compete and for judging whether an advantage will last.

7 Powers

Hamilton Helmer

Hamilton Helmer identifies seven sources of durable competitive advantage, among them scale economies, network economies and switching costs, and explains how each pairs a benefit with a barrier against rivals. Helpful for founders, investors and executives judging how defensible a business is.

Go deeper

Better judgement: how intuition misleads, how to forecast, and where noise creeps into decisions.

Superforecasting

Philip E. Tetlock & Dan Gardner

Examines the research behind the Good Judgment Project and what its most accurate forecasters do differently. Tetlock and Gardner argue that forecasting skill comes from habits such as careful reasoning and updating beliefs, and that it can be improved. Useful for anyone predicting under uncertainty.

Noise

Daniel Kahneman, Olivier Sibony & Cass R. Sunstein

The authors look at unwanted variability in human judgement, which they call noise, and explain how it differs from bias. Using examples from courts, insurance and medicine, they suggest ways to measure and reduce inconsistency. Relevant for leaders who rely on professional judgement.

Put it to work

Use one framework to sharpen a diagnosis or clarify a trade-off in a decision you face now.

This week: Use one framework to sharpen a diagnosis, clarify a trade-off or improve an important decision.